IDIA's approach to the project, as with every project, firstly involved undertaking research into our project partner's whakapapa. Rukuhia te whakaaro, rukuhia te whakapapa. We want to know their history, connections and commitments to Te Ao Maori, so we know our mahi is pono (true) and genuinely connects to their identity. Following this high-level research, we explored the key values in depth, using brainstorming and word maps to link to pūrākau and korero within Te Ao Maori. This critical phase ensures that tohu and tauira Maori that we create are appropriate for the kaupapa. Rather than applying Maori designs to non-Maori ideas, our work helps articulate the already Maori ideas.